Montréal, merci for a great summit
August 4, 2025
Montréal CoWork,
Montreal, QC
A heartfelt thank you to the 230 people who joined us in person for EvolveDigital Montréal. You created a space where people could connect, learn, and inspire each other and we couldn't have done it without you. Help us keep the momentum going by getting involved!
Topics




AGENDA
Sessions
Session recordings will be available in the next one to two weeks so check back soon.
Next stop NYC November 21! Stay tuned for tickets.
Registration & Opening Remarks
Customer Stories: How AI + CX is the driver of evolved digital experiences
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Andrew Kumar
Global VP, Technology & Ecosystem
Uniform DXP / CMS + Personalization
Andrew is a global leader of high-performing and diverse technology teams, with a 20-year track record in technology, marketing, commerce and content. These days, Andrew spends a lot of his focus on Integrations, APIs, AI, and he is instrumental in supporting technology platforms, agencies, and integration partners, bringing a wealth of expertise and experience scar tissue to the table.
Portal Power: U of T’s Branding Goes Digital

Emma Nguyen
Executive Director, Digital Marketing and Communications
University of Toronto
Emma Nguyen serves as Executive Director of Digital Marketing and Communications at the University of Toronto, leading the Brand Hub digital team to advance the university’s global reputation and digital thumbprint. With over 15 years of expertise in digital transformation, fundraising, and brand strategy, Emma drives initiatives that integrate digital channels to enhance alumni engagement and philanthropic impact. A proven leader, she builds high-performing teams and delivers data-driven campaigns that achieve measurable results. Before U of T, Emma worked with North American non-profits, designing innovative fundraising strategies. She is committed to fostering collaboration, inclusivity, and forward-thinking solutions.
Écoconception numérique

Jean-François Poliquin
Design Manager
Radio-Canada
Jean-François is a digital design leader and currently Head of Design and Digital Interactivity at Radio-Canada, where he leads a team, shapes strategic initiatives, and champions user experience and talent development. Previously, he held leadership roles at Vidéotron, Intact Assurance, and Valtech, and played a key role in the La Presse+ digital transformation. He is also a committed mentor, supporting design professionals through MENTORO and graduate students at L'École de design Nantes Atlantique.
Common Bottlenecks in Collaborating on Written Content at Scale

Frédéric Harper
Senior Developer Relations Manager
TinyMCE
Frédéric Harper is a seasoned Developer Advocate with over 20 years in tech, currently Senior Developer Relations Manager at Tiugo Technologies specializing in TinyMCE rich text editor. Fred has held developer advocacy roles at industry giants such as Microsoft, Mozilla, Fitbit, and npm. He's spoken at hundreds of events globally and authored a book on personal branding for developers at Apress.
Vibe Coding: Shipping Features at the Speed of Thought

Anton Morrison
Co-Founder
Mogul
Anton Morrison is a 25-year UX and software veteran, founder of Mogul Global, and an AI-driven product consultant. He has spearheaded AI, automation, and digital-experience projects for Disney, Air Canada, and other global brands across travel, media, and e-commerce. Based in Montréal, he helps product teams weave AI safely into their workflows—turning hand-coded bottlenecks into rapid, test-driven innovation.
The Dramatic and Poetical Tale of the Website Hierarchy of Needs

Steve Persch
Director, Developer Relations
Pantheon Platform
Steve draws on years of development experience—and a past life in theatre—to bring clarity, strategy, and the occasional laugh to the world of web platforms.
Revenir à l’essentiel : comment se démarquer à l’ère de l’IA et de la sur-information

Amandine Michaud
Founder, Aria Consulting
Formerly Head of Communications and Chief of Staff of the CEO at Otera Capital (CDPQ)
Amandine Michaud is the founder of Aria Consulting, a communications, marketing and PR agency helping B2B and financial brands shine. Formerly Head of Communications and Chief of Staff of the CEO at Otera Capital (CDPQ), she led the company’s reputational recovery and supported its growth and international expansion. Amandine brings strategic insight, crisis-
tested experience, and a creative lens to every mandate.
Digital Learning Reimagined: Hybrid, Immersive, and Virtual by Design

Tamara Carver, PhD
Director - Office of Ed-TECH
Faculty of Medicine and Health Sciences, McGill University
Tamara Carver, PhD, is Director of the Office of Ed-TECH and Associate Professor at the Institute of Health Sciences Education, McGill University. A leader in health professions education, she explores how digital learning—hybrid, immersive, and scalable—can transform teaching, clinical training, and the learner experience.
OCR to AI: Unlocking Legacy Content

Shannon Lal
Chief Technology Officer
BCA Research

Maria Parra
Senior Developer
BCA Research
Shannon Lal, CTO
Shannon Lal is the CTO at BCA Research, leading digital innovation and AI adoption. With a background in scaling AI infrastructure and hybrid search at Designstripe, Shannon brings practical experience at the intersection of deep tech and digital strategy.
Maria Parra, Senior Developer
Maria Parra brings 15+ years of full‑stack development experience, 13 years at BCA Research, and expertise in scalable, responsive apps. Working on Drupal and AI initiatives, she's focusing on OCR integration and tooling pipelines that power content digitization and chatbot search interfaces.
Quand la 3D devient concrète – Le WebGL au service de l’expérience

Frédéric Lord
Creative Director
Leeroy
As Creative Director at Leeroy, Fred blends design, UX, and technology to craft innovative web experiences. His work particularly focuses on the strategic use of 3D and WebGL in real-world projects.
Panel sur l'évolution des communications et marketing à l'ère de IA

Aurore De Vera
Marketing Manager
Pomerleau

Martin Aubut
CMO
Nesto Group

Geneviève Jacovella Rémillard
Web Manager
Unity (Unity Technologies)
Aurore De Vera, Marketing Manager, Pomerleau
As Marketing Manager at Pomerleau, Aurore is shaping the company’s digital marketing and communications strategy in a fast-evolving, B2B industry. She leads national campaigns and employer branding initiatives to grow awareness across Canada, support recruitment, and shift perceptions of construction to attract more diverse talent.
Martin Aubut, Chief Marketing Officer, Nesto Group
Martin Aubut oversees marketing for nesto, CMLS, and Intellifi. With 25+ years of experience at companies like L'Oréal, Cogeco, and Québecor, he specializes in digital transformation, growth marketing, and AI. He is passionate about startups and driving innovation in fintech.
Geneviève Jacovella Rémillard, Web Manager, Unity
With a background in science and a passion for human behavior, I bring a strategic lens to brand and digital communications. I specialize in building trust through clear, authentic, and insight-driven customer experiences that inform, engage, and deliver results.
Le Design n’est pas une île

Marion Isabelle Muszynski
Vice-President, Experience and Service Design, Business Consulting
CGI
Marion Isabelle uses design to transform strategies, services, organizations, and processes, and to create engaging and meaningful experiences for clients and users — whether they are citizens, patients, professionals, employees, or customers. She is Vice President within CGI’s business consulting unit.
From Chatbots to Content Magic: The AI-Driven Future of Drupal

Martin Anderson-Clutz
Principal Solutions Engineer
Acquia
In late 2005 Martin started using the Drupal CMS and found it powerful and easy to work with. He began attending meetings of Drupal User Groups in Toronto and Waterloo, Ontario, eventually starting a group in London. Currently employed by Acquia, Martin is now Triple Certified for Drupal as well being certified for a variety of other Acquia products, in addition to being UX certified by the world-renowned Nielsen Norman Group. Martin has spoken at various user groups, local Drupalcamps, and Drupalcons. He has also appeared on the Talking Drupal podcast as a guest and host, and has blogs published on OpenSource.com and a handful of other sites.
Arguing Semantics: Enterprise Taxonomy Governance

Michele Jenkins
Senior Consultant
Dovecot Studios
Michele is an information management consultant specializing in taxonomy-driven content strategy. She has more than 25 years’ experience working with organizations across various industries, including Harvard Business Publishing, EA Games, and the Office of the High Commissioner on Human Rights (OHCHR).
Building an Accessibility Practice That Sticks
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Fran Wyllie
Accessibility Specialist, Dev Manager
Northern
Fran is an IAAP-certified Web Accessibility Specialist and a passionate leader dedicated to advancing inclusive digital experiences. Currently, Fran leads a team of Drupal developers at Northern and spearheads the implementation of accessibility practices company-wide. With six years of expertise creating solutions that not only meet but exceed WCAG standards, Fran advocates for accessible development that ensures equitable, high-quality user experiences for all.
The Power Users You’re Overlooking Are the Ones Who’ll Stay

Chloé Crevier
UX Team Lead
Royal Gramma
Chloé is a UX Team Lead with a passion for solving complex problems for B2B & B2C companies by creating intelligent interfaces that focus on usability and performance. Empathetic and strategic, she bases her work on market research and proven best practices to deliver experiences that bring long-term value to the companies she works with.
Preventing Bias in AI-Supported Communications

Angela Rodriguez
Head of Communications and Marketing
FinDev Canada
Angela is a multilingual, award-winning communications and marketing leader with nearly 20 years of experience across Canada, Latin America, and Europe. She currently leads the communications team at FinDev Canada and has driven results including a 500% audience increase and 400% boost in web traffic. A former journalist and video producer, she has also facilitated marketing workshops for entrepreneurs and holds an MBA from HEC Montréal. Angela sits on the Board of Espace Famille Villeray, supporting young families in the community.
Drupal au cœur d’un web civique inclusif pour PrinceEdwardIsland.ca

Pierre-Paul Lefebvre
Associate Director of Technology
Evolving Web

Simon Morvan
Director of Technology
Evolving Web
Pierre-Paul Lefebvre, Associate Director of Technology, Evolving Web
A seasoned Drupal and DevOps expert, he previously led the web team at Bibliothèque et Archives nationales du Québec (BAnQ) and co-founded FIXRS, bringing decades of experience in scaling and modernizing web platforms.
Simon Morvan, Director of Technology Evolving Webà
Simon brings over 16 years of experience in technical leadership. Simon has concurrently managed teams of engineers, working on projects aimed at solving user needs, improving performance, and ensuring security. He has worked on large-scale Drupal projects for enterprise organizations with decoupled architecture, complex integrations, and security, privacy, and accessibility standards, and uses his expertise to guide our clients and our technology choices.
Marketers' Quick Win Playbook: Five AI-Driven Marketing Wins You Can Implement Right Now

Andrea Cohen
Senior Marketing Manager
HubSpot Canada
Andrea Cohen is Senior Marketing Manager at HubSpot Canada with 10 years of experience in demand generation, sales and marketing alignment, and integrated campaigns. She specializes in leveraging AI and data to optimize marketing funnels and drive measurable revenue growth. Andrea works with cross-functional teams to implement data-driven strategies that bridge marketing strategy, technical execution and revenue impact.
Accessibilité numérique à CBC/Radio-Canada : de la vision à l’exécution

Olivier Fortin
Senior Digital Accessibility (A11y) Engineer, Designer
CBC/Radio-Canada
Olivier Fortin, CPACC (IAAP), is Senior Digital Accessibility Engineer at CBC/Radio-Canada. He had worked on major projects, including the Olympic Games, and specializes in web, mobile and connected TV interface accessibility.
Rebranding Yourself is Easy (Said No One Ever)

Dust Leblanc
Creative Director and Strategist
Locomotive
Creative Director with Canada's digital-first design agency, Locomotive® — Timeless aesthetics, creative leadership and a problem-solving mentality are my trademarks. Dedicated and positive, I value grind, passion and collaboration above everything. With extensive knowledge crafting user experience and strategies, I've worked on everything from mobile sites and apps dating back to the era of the first iPhones to the device-agnostic websites and platforms Locomotive® builds today.
How AI is Reshaping the Tech Landscape: A Panel Discussion

John Doyle
CEO
Digital Polygon

Jean-Luc Sanscartier
VP Data & AI Adoption
SBI Group

Gabriel Laliberté
SVP, Head of Strategy
Valtech
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Houda Kaddioui
Customer Engineer AI/ML
John Doyle, Founder, CEO, Digital Polygon
In a world where digital has become the norm, John has established his career on “building it better.” With a mission to leave every website better than he found it, John created Digital Polygon to deliver cutting-edge solutions to our client's most challenging business problems.
Jean-Luc Sanscartier, VP Data & AI Adoption, SBI Group
Jean-Luc brings 20 years of experience in digital and IT, having led sales and marketing at SBI Group and helped grow iWeb from its startup days to a $145M USD acquisition. He’s held leadership roles at Virtuozzo in Seattle, Moov AI, and Google Montreal, where he supported AI and data innovation across Canada.
Gabriel Laliberte, SVP, Head of Strategy, Valtech
Gabriel is the Global Head of Strategy at Valtech, where he advises C-level leaders on AI, composable transformation, and experience innovation. He partners with brands to drive growth and develop future-proof strategies around the world.
Houda Kaddioui, Customer Engineer, AI/ML, Google
With a background that bridges machine learning and medicine, Houda brings a unique blend of technical and domain expertise shaped by experience in medtech, biotech, and consulting. Committed to responsible AI, [Name] views inclusion, ethics, and diversity as core principles—not PR strategies.
De brandbook à playbook : le jeu réfléchi derrière la marque

Hugo Joseph
Associate Creative DIrector
K72
Hugo Joseph is an Associate Creative Director at K72, where he blends bold art direction with strategic thinking to craft impactful brand experiences. With a background in visual identity and campaign work, he brings a sharp eye and conceptual clarity to every project.
Engaging Communities Through Digital Storytelling

Allison Saunders
Content Specialist
Concordia University
Allison Saunders is Digital Content Strategist at Concordia University. She works on the university’s website and social media strategy, and use her voice to work towards a diverse and inclusive community in which all people feel welcome.
SEO in the Age of AI: Is it dead?

Lindsay Aouled Ezzine
Senior Digital Content Strategy Manager
Telus Health
Lindsay is a seasoned digital content strategist with a passion for creating impactful, audience-centric experiences that seamlessly align business objectives with user needs.Currently serving as Senior Digital Content Strategy Manager at TELUS Health, She leads the organization’s digital content and SEO strategy. Lindsay combines strategic vision with hands-on execution—bringing clarity, creativity, and performance-driven thinking to every aspect of digital content design.
Chatbot or Mega Menu? And Other UX Choices that Shape your Website Strategy
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Suzanne Dergacheva
Co-Fondatrice
Evolving Web

Bruna Siqueira-Davis
Product & Digital Strategist
Evolving Web
Suzanne Dergacheva, Evolving Web
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations that make a big impact in the world. She helps translate institutional goals and user needs into a tangible digital strategy, often bridging the gap between technology and user experience design. She runs trainings and strategic workshops and has collaborated with teams at Georgia Tech, Princeton University, McGill University and the University of Waterloo.
Bruna Siqueira-Davis, Product and Digital Strategist, Evolving Web
Bruna is a product strategist and UX specialist who helps purpose-driven organizations align user needs with strategic goals. She leads research, content strategy, and service design efforts to shape meaningful digital experiences for leading education, non-profit, and tech brands.
Déployer une IA d'impact à grande échelle avec les géants du commerce au détail

Gabriel Laliberté
SVP, Head of Strategy
Valtech
Gabriel is the Global Head of Strategy at Valtech, where he advises C-level leaders on AI, composable transformation, and experience innovation. He partners with brands to drive growth and develop future-proof strategies around the world.
AI Development Workflows in WordPress

Joe Hoyle
Chief Technology Officer
Human Made
Joe Hoyle is the Cofounder and CTO of Human Made and Altis Cloud, with over 15 years of experience building WordPress-based solutions. A former contributor to WordPress Core via the REST API, Joe remains deeply invested in the platform’s evolution and future. He’s passionate about blending novel technologies with WordPress, often exploring experimental ideas just for the joy of it.
EvolveUX: Sheridan College UI Workshop

Shane Collier
Art Director & UI Designer
Evolving Web
Shane is a multidisciplinary Art Director and UI Designer with experience creating accessible, branded interfaces for large institutions. His designs have earned recognition from Applied Arts, DesignEdge, and the American Design Awards. Shane's work brings visual storytelling, accessibility, and strong brand alignment together across large web platforms.
EvolveUX: Launch Better: Next Generation WebOps

Duncan Schouten
Director of Product (Platform & Developer Experience)
Pantheon
A builder of the web for 30 years, Montréal expat Duncan leads the Platform & Developer Experience area at Pantheon. With a career spanning B2B, B2C, agency, and professional musicianship, there's a pretty good chance he's seen your problem before and possibly wrote a song about it.
Content Governance in the Age of AI

Joyce Peralta
Communications & Marketing Manager
McGill University
Joyce has been building websites and digital communities for 20 years, including 15 years of experience in post-secondary education. For the past six years, she has worked at McGill University, holding positions in Communications and External Relations and IT Services. Joyce has presented at conferences across North America, including DrupalCon, Confoo, HighEdWeb, #PSEWEB and SEMM Forum about web standards, governance and user experience.
Climatedata.ca : Allier technologie, science climatique et expérience utilisateur pour une meilleure sensibilisation aux enjeux du réchauffement climatique

Robin Varenas
Principal Project Manager
Centre de recherche informatique de Montréal (CRIM)

Pierre-Paul Lefebvre
Associate Director of Technology
Evolving Web

Maxime Dieuzaide
Project Manager
Evolving Web
Robin Varenas, Principal Project Manager, CRIM
After several years as a professional in the cultural industry, Robin has accumulated 15 years of experience in the information technology field as a project manager, Scrum Master, and product owner. His deep knowledge of agile methodologies, development cycles, and digital strategies has been applied both in software development and in the execution of artificial intelligence projects.
Pierre-Paul Lefebvre, Associate Director of Technology, Evolving Web
Pierre‑Paul Lefebvre is the Associate Director of Technology at Evolving Web. A seasoned Drupal and DevOps expert, he previously led the web team at Bibliothèque et Archives nationales du Québec (BAnQ) and co-founded FIXRS, bringing decades of experience in scaling and modernizing web platforms.
Maxime, Dieuzaide, Project Manager, Evolving Web
Maxime is a seasoned Project Manager with over five years of experience leading complex digital initiatives in agencies and consulting, including at Accenture. At Evolving Web, he collaborates with project management and sales teams to help clients deliver impactful, long-term solutions. Maxime brings strategic insight, cross-cultural fluency, and proven success managing high-stakes projects for clients like EDC, IFC, BDC, and Blue Cross.
Closing Remarks
Reception & Drinks
Highlights from past events
The first EvolveDrupal took place in May 2023. Since then, there has been a few EvolveDrupal summits across Canada and the United States. Scroll through our gallery to relive the energy from past events!
Testimonials
Don’t take our word for it—hear directly from past attendees.
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About Evolving Web
EvolveDigital is organized by the team at Evolving Web. Our dedicated team of digital experts, event planners, and community enthusiasts work hard to ensure that every event is a success and brings immense value to attendees.
